Success Story of a Start-up A Case Study of OLA Cabs.
TRB's Transit Cooperative Research Program (TCRP) Synthesis 119: Use of Taxis in Public Transportation for People with Disabilities and Older Adults explores and summarizes how taxis may be used by public transportation agencies to provide disabled or older adults with greater mobility and access to their destinations.
For this research data was collected from 50 Units (25 Male and 25 Female sample respondents) residing in Nashik city, India. From the study it is found that customers prefer Ola Cabs in Nashik city. Safety and convenience are the major factors which influence customers to select Ola Cabs services. Customers are satisfied with Ola Cabs in Nashik.
There are more than 6000 employees working for ola cabs and 6,50,000 cab driver are associated with Ola. Founders: Bhavish Aggarwal: Bhavish Aggarwal is an IIT-Bombay alumni and has worked with Microsoft Research two years. At Microsoft, Bhavish published 3 paper and filed 2 patents in international journals.
Ola Cabs started its operations in December 2014 with only 20 cabs (9). The company has more than 600 cabs as of today. Due to competition between radio taxi and application based cabs new technologies are introduced in the market. A satellite based GPS tracker is used by Prime cabs to allocate the nearest available cab to the passenger in a.
If we rewind time by five years, no one in India would know about Ola because it didn’t exist. But now, the app is being used to complete over 7,50,000 rides every day with more than 2,50,000.
For Ola and Uber, the drop in incentives, which accounted for a large chunk of the incomes earned by cab drivers, has led to lower cab supply. The last time cab drivers struck work in the March.
A satellite based GPS tracker is used by Prime cabs to allocate the nearest available cab to the passenger in a locality within minutes of booking (10) (11) (12).