Digital Marketing Trends: Expository Essay Samples.
Internet Marketing Also Known As Digital Marketing Marketing Essay Chapter 1 - Introduction Chapter 1: Introduction Internet marketing: Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is the marketing (generally promotion) of products or services over the Internet.
Social media marketing is a subset of digital marketing. All social networking websites support sharing of content, but all are not necessarily employed for digital marketing. While Facebook emphasizes on personal sharing, Twitter emphasizes on tweeting short messages about ones’ opinions or reactions, and LinkedIn goes for professional networking, Pinterest motivates to market one’s ideas.
Advantages of digital marketing. The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales. The benefits of digital marketing include.
A recent Clutch survey found that the digital marketing channels businesses use most are social media marketing (81 percent), websites (78 percent), and email marketing (69 percent).
Digital marketing is a booming marketing segment but it too comes with its limitation. To have a successful campaign one must be aware of the marketing trends. Having prior knowledge of the future digital marketing trends would help us in realizing the impact of it on their marketing and would save from wasting time and money.
Keywords: Digital Marketing, Promotion, Effectiveness, Customer Reach 1. Introduction Digital marketing is one type of marketing being widely used to promote products or services and to reach consumers using digital channels. Digital marketing extends beyond internet marketing including channels that do not require the use of Internet.
Digital marketing strategies therefore, plays a crucial role in helping commercial banks to design and deliver new products and services with unique features and redirecting and redesigning their business processes to meet current changes.